The concept is simple: "If you want to make a difference, if you want people to know who you are and what you stand for, then it's time to get in the blog business. Blogging (sharing your thoughts about faith, family, health, culture, business, sports, travel, whatever) gives readers a glimpse at what makes you tick--what's important to you. Oh, and in the process, you take on a more engaging, transparent, and authentic persona. Of course that only happens, if you want people to see you as engaging and transparent and authentic. 

Bottom line, your blog becomes online DNA. You can't get that on Twitter or Facebook or LinkedIn. However you can link all those, social media, networking options to your blog. In doing so, you bring everyone home to your "virtual house" for a visit. Your blog invites people to get to know you on your terms and in your context.

"So, will anybody read it," you ask?

"If you write about your life and your vision and your perspective, and you have a life worth writing about, then, the answer is YES. You write it and they will come, the readers will come. Ready to get started...

Step One:

Do you really want to make a difference? Do you have something to say?

Step Two:

Pick a general theme, or focus, for the blog (faith, family, health, culture, business, sports, school, travel, adventure, hobbies, humor, advice, etc). Jot down some "first thoughts" about what you have to say about your chosen theme. You must do this at this stage of the process; it's reflective and introspection and motivating. Most people stop right here and miss the hidden joy of it all.  By the way, you don't have to post every day, or every week, or on any regular basis. This is your DNA, not mine, or anyone else's.  

Step Three:

Choose a creative name and design for your banner or header. 

Step Four:

Goggle keywords: "blogs" "free hosting" "posting" and try out some of the results. Wordpress is a very popular place to start. Select one of the choices and post a initial blog. It's free! Send me a link and let's talk about tweaking it.

Step Five:

Tell your friends. Invite them to connect to your online DNA. Does it all have to be perfect?

Are you?